Social Media 2

Question: As a small business on Cape Cod, I know I have to use social media to reach my buyers. But what exactly do I need to do?

Answer: Listen to the experts and follow their advice. Adrienne Baumann, a Cape-based social media guru, suggests the following:

Content Marketing comments on Facebook (B to B and NonProfit preferred): If you are B to C (Business to Consumer), 89% of your audience uses Facebook. If you are B to B (Business to Business), 81% of your customers are on Facebook. If you focus on nonprofits, 91% of your customers use Facebook.

Content best practices: Get likes, shares, and comments. Be useful & informative. Make the content about your business.

Content Marketing comments on Twitter (the B to B preferred):

If you are B to C (Business to Consumer), 80% of your audience uses Facebook. If you are B to B (Business to Business), 85% of your customers are on Facebook. If you focus on nonprofits, 69% of your customers use Facebook.

Content best practices Twitter requires content creation (therefore staff) and is appropriate if you want to be a thought leader.

Content Marketing comments on Linkedin (the B to B preferred):

If you are B to C (Business to Consumer), 71% of your audience uses Facebook. If you are B to B (Business to Business), 91% of your customers are on Facebook. If you focus on nonprofits, 53% of your customers use Facebook.

Linkedin is right for your business if you are B to B and want to be a thought leader.

Content Marketing comments on Pinterest (the B to B preferred):

If you are B to C (Business to Consumer), 53% of your audience uses Facebook. If you are B to B (Business to Business),34% of your customers are on Facebook. If you focus on nonprofits, 24% of your customers use Facebook.

Pinterest is right for your business if you have products to sell, images to share and if you want to build brand awareness.

Content best practices: Visual content is important. 90% of information transmitted to the brain is visual. Photos are 2x liked more than text updates. 67% say images are very important in selecting products to purchase.

Whichever social medium you choose, make sure you have a measurement plan to know if it is working or not. You also might use worksheets to help with content ideas and keep track of audience engagements. For more information on how to use social media effectively to market your business contact Adrienne Baumann Constant Contact partner, www.constantcontact.com or adrienne@508marketing.com

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