News

2024 Eastham Garden Tour Flyer

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BizTips from SCORE – How good is your website?

You website whether you are a traditional or digital business, is the front door to your business.  It must have appeal, stickiness, and the ability for viewers to take the action you have designed your website to undertake. Use this Checklist to see how effective is your website. What are the main goals? Target audience? […]

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BizTips from SCORE – Bouncing Back

BizTips from SCORE – Bouncing Back We all know from the lessons learned during the pandemic that the secret to the sustainability of our small businesses on the Cape & Islands was resilience.  The secret to resilience is strategic planning so you are able to view all the options available to you to move forward.  […]

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BizTips from SCORE – Healthy Cultures

BizTips from SCORE – Healthy Cultures What is a healthy work culture? Is it the physical environment, quality of leadership, benefits or the vibe? A healthy work culture is considered to be one where employees feel valued, safe, comfortable, and flush with opportunity for growth. Creating a healthy environment starts with best practices generated by […]

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BizTips from SCORE – Asking Great Questions

Part of communications is asking good questions that allow you to acquire the information you want or need to know.  As a small business owner, you cannot be everyplace all of the time so you need to generate information from your team.  In order to get good information we need to ask good questions.  Consider […]

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BizTips from SCORE – Upping Your Customer Service Performance

This week I walked into a local supermarket and coming towards me was an employee wearing a monogrammed shirt and name tag.  I smiled as I passed with no recognition, acknowledgment, or greeting.  This set the tone for the entire engagement and it wasn’t good.  My guess was that the employee wasn’t coached that great […]

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BizTips from SCORE – Conducting a Brand Audit

A brand audit is a check that evaluates your brand’s positioning in the marketplace. It examines your strengths and weaknesses and how to strengthen it.   When conducting an audit there are essentially three elements: (1) internal branding – the brand’s values, organizational culture, and mission, (2) external branding – your logo, print and online marketing […]

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BizTips from SCORE – Relationships

Making Work Relationships Work Good relationships at work are essential for a positive and productive work environment.  The key ingredients to building relationships are: Trust – the most important of all Respect Empathy Time Give & Take One of the primary ways to create great relationships is to make a habit of giving more than […]

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BizTips from SCORE – Networking starts with small talk

What is the most anxiety-generating activity for you?  Hot air ballooning, riding a roller coaster, going to the dentist, or attending a networking event where you have to talk with people you don’t know?  What will I say?  How will I respond?  How will they respond?  How can I look and feel comfortable in this […]

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BizTips from SCORE – Engagement

Keeping Your Team Motivated It is really hard to find employees to fill the ranks of small businesses today, but equally hard to retain them once you find and on-board them. Consider these best practices in managing your seasonal team: Employees stay when they are: appreciated, mentored, challenged, engaged, empowered, not just paid well.  Getting […]

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