Answer: Every business has at least one target market, the people you really want to reach. Your target might be homeowners with at least a half-acre of lawn if your business is lawn maintenance. Or your target market might be women golfers and tennis players if your business is a women’s sports shop. Your target market is that portion of the total market that specifically needs your product or service. Try these questions:
Are my best customers local, national or international? What are the characteristics of your “best” customers? What do these customers have in common?
How can I reach these customers? Who are my competitors?
Why should consumers buy from my business? Identify your target market and stay focused on it.
Source: 10 Simple Steps to Finding Customers and Delivering the Goods