Communicate as one larger voice “buy local” vs. as a single business owner with a smaller voice. Knock on doors, invest in bumper stickers, placards, and signs – get the word out.
Extend the day. Don’t limit it to Small Business Saturday. Have a “buy local month.” The goal is to change behaviors.
Create local events to heighten awareness of “buy local.”
The key is to organize to make “buy local” a movement that changes behavior, not just a slogan.
Source: Your Business, MSNBC 11/10/13