Make Small Business Saturday a Year-Round Event

Cooperate with other businesses to promote “local first” concepts among buyers.

Communicate as one larger voice “buy local” vs. as a single business owner with a smaller voice. Knock on doors, invest in bumper stickers, placards, and signs – get the word out.

Extend the day. Don’t limit it to Small Business Saturday.  Have a “buy local month.”  The goal is to change behaviors.

Create local events to heighten awareness of “buy local.”

The key is to organize to make “buy local” a movement that changes behavior, not just a slogan.

Source: Your Business, MSNBC 11/10/13

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