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A brand audit is a check that evaluates your brand’s positioning in the marketplace. It examines your strengths and weaknesses and how to strengthen it. When conducting an audit there are essentially three elements: (1) internal branding – the brand’s values, organizational culture, and mission, (2) external branding – your logo, print and online marketing […]
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Making Work Relationships Work Good relationships at work are essential for a positive and productive work environment. The key ingredients to building relationships are: Trust – the most important of all Respect Empathy Time Give & Take One of the primary ways to create great relationships is to make a habit of giving more than […]
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What is the most anxiety-generating activity for you? Hot air ballooning, riding a roller coaster, going to the dentist, or attending a networking event where you have to talk with people you don’t know? What will I say? How will I respond? How will they respond? How can I look and feel comfortable in this […]
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Keeping Your Team Motivated It is really hard to find employees to fill the ranks of small businesses today, but equally hard to retain them once you find and on-board them. Consider these best practices in managing your seasonal team: Employees stay when they are: appreciated, mentored, challenged, engaged, empowered, not just paid well. Getting […]
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Many times you can say NO by saying YES. “I would love to spend a few minutes talking about your project, however I am in the middle of something, can we meet at 2pm?” Other ways of saying NO but not shutting the door are: Let’s look at this together. This gives both you and […]
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Published May 19, 2023, 10:47 am Recently one of our member businesses had two applicants that were H2B workers at the Chatham Bars Inn. As you know H2B workers are not allowed to work for another employer other than their designated sponsor(s). Hiring another employer’s H2B worker without having filed for that particular worker on […]
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Employee Loyalty Begins with Recognition Aside from financial reward, there are a number of ways small business owners can engender employee loyalty and long-term commitment. Recent Gallop surveys show that 65% of Americans received no praise or recognition in the past year. It is even more important now, in this post pandemic period where employment […]
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Mar 29, 2023 | Over the Bar Christopher Seufert photo By John Pappalardo | Cape Cod Commercial Fishermen’s Alliance The term “green economy” has been in play for a while now, and we have a pretty good idea what it means at least in the abstract; an economy that builds jobs and prosperity while keeping environmental impact […]
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Creating Lifelong Customers Customer acquisition is a very expensive part of the small business equation. It doesn’t make sense to close a sale, service a customer, lose the customer, and then start over again with another prospect. Carl Sewell, an incredibly successful automobile dealer in Dallas, Texas, learned about hospitality from the Japanese culture, cleanliness […]
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Eastham Chamber of Commerce
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1700 Rt.6, PO Box 1329, Eastham, MA 02642
(at the corner of Governor Prence Rd.)
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info@easthamchamber.com
4730 Rt.6, PO Box 1329, Eastham, MA 02642
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